Celebrity Endorsement: Expectations vs. Reality
TheCelebritySource.com defines celebrity endorsement as follows: Celebrity endorsement or celebrity branding is a form of advertising campaign or marketing strategy which uses a celebrity’s fame or social status to promote a product, brand or service, or to raise awareness about an issue. Read More
Earnings are estimated to have exceeded $20 million dollars by independent auditors and Forbes.This total includes endorsements and sales of products. Travis was ecstatic at the success of the campaign. This was McDonald’s very first venture where a celebrity name and brand was attached to one of their products. Read More
Finally, another amazing celebrity endorsement example is the match between Tom Brady and UGGs. This is a great example of a brand “come back” by a great brand that has a great product. As a result of this top athlete endorsement UGGs slippers and boots received over 14,000 Amazon reviews, with over 4,600 of them being raves.
A great example is the recent matching of McDonalds with Travis Scott, back in September of 2020. Micky-D’s named a meal the “Travis Scott.” It was so popular that it created supply chain issues and shortages in most of the locations that offered it. This is one of those problems every business and brand would love to have.
The Jersey Mike’s Sub Sandwich Brand is known for their commitment to charitable contributions and community service. Their slogan “A Sub Above” has defined the brand’s commitment to local real people making a quality product in “your local neighborhood.” matching Danny Devito with this brand was a match made in heaven… Why?
Devito grew up with not just a Mike’s down the street, but the “original Mike’s” down the street that opened in 1056 when he was just 12 years old. Both Mike’s and Danny are sub sandwich O.G.’s. This is probably one of the reasons why Mike’s changed their direction a bit when they met with Devito.
The 2022-2023 campaigns featuring Danny are focused on the tailgating football crowd, who appreciate quality made products and a “real guy” feeling. Mike’s C-Suite has been quoted as saying that this is a balancing act between “insider quality” and “best of brand” quality, at the same time.
With over 35 years of experience TheCelebritySource.com continues to be committed to effectively, and efficiently connecting PR Agencies, Marketing Agencies, Celebrity Promotion Companies, and Brands-Direct with the most relevant celebrity talent while matching top celebrity endorsement talent with clients.